Hi , I hope you're doing well! 

As a marketer, every email—whether it’s promotional, transactional, or just a quick update—is a mini newsletter to me. A chance to learn what to do or what not to do.

So when an email catches my eye and makes me go, “Wow, they really nailed it,” I MUST share it. 🤓

This time, it’s an email from NOOMA that really stood out. Here’s why:

✍ CTAs – chef's kiss. 
NOOMA's CTAs like "Ditch the Sugar" and "Make the Switch" are not just clear—they’re compelling. They make it easy for readers to know exactly what to do next, and they’re tied directly to the benefits NOOMA offers.

✍ Understandable comparisons.
The comparison they made between Red Bull and chocolate bars is genius. It makes the choice between sugary drinks and NOOMA crystal clear and instantly relatable. This simple yet effective comparison helps the reader understand the value of the product without having to think twice.

✍ Using relevant statistics. 
NOOMA grabs attention right away with a shocking stat: “The average American eats around 152 pounds of sugar each year!” This kind of stat stops readers in their tracks and makes them rethink their choices, setting the stage perfectly for NOOMA’s healthier alternative.

Check this great email yourself:

NOOMA’s email is a great example of how to engage, inform, and persuade in just a few scrolls. 

Feeling inspired? Time to create your own email campaign!

Cheers!

Camilla
Content marketer at Sender