🚀 Create a segment of VIPs.
It can be big spenders or customers who've purchased at least 2 times that fall into the VIP segment.
Note: No VIPs? No worries, consider your most engaged subscribers in the past 30 days.
🚀 Give an exclusive offer.
A freebie, 'buy one, get one', mega discounts, you name it. Create exclusivity through your offer and make sure it beats your general Black Friday offer. Remember, they're your VIPs!
🚀 Design your Black Friday email.
The theme is obvious; now create captivating emails that ensure a great experience across all devices. We recommend relying on a drag-and-drop editor and ready-to-use templates for effortless efficiency.
🚀 Schedule your emails for perfect timing.
Finding the ideal email sending time can be a puzzle, but we suggest aiming for 10:00 AM to 2:00 PM on Tuesdays or Thursdays. Studies back it up as the best choice.
🚀 Pro Tips:
1. Automate like a pro. Use automation for abandoned cart recovery, follow-ups, and thank you emails. It's the secret sauce for Black Friday success.
2. Real-time optimization. Keep a close eye on your campaign performance and adjust as needed.